A recent poll on the forum showed just 24% of practice managers were friends with staff members on social media. Social media has its positive and negative sides. It can be a great way to keep in touch with people and share multimedia, it can be brilliant for promoting your business or brand, and it
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The growth of social media and the vast amount of material available online has signalled a change in the way people consume information – and it’s a medium that shows no sign of abating.
Could Twitter help your practice? Promoting important messages is quick and easy with Twitter. Prompts to students about meningitis vaccinations; information about bank holiday out-of-hours services; reminders to patients to book a flu jab – these are just a few examples to show how Twitter can be used to help your practice communicate effectively. Before
Google is by far the most popular search engine. Across the globe, 88% of people searching the Internet on a desktop computer in November 2015 used Google. For mobiles the figure was even higher at 94%. So it’s important that when patients, prospective patients and their carers use Google to look up your practice, the
Social media is exploding with 15.5 million adults in the UK using Twitter alone. There are lots of reasons why people like to engage with social media. It’s free, it’s instant and it gives power to the people through word-of-mouth networking. For surgeries this can mean harnessing the power of your patients to get the
Currently 64% of NHS Trusts, don’t offer free Wi-Fi to their patients, though could a small investment go towards improving your patient’s experience? Free Wi-Fi is currently available almost everywhere else but within (a majority of) the NHS, with security being cited as one of the main reasons, in addition to costs. Though if restaurants,
Facebook is a great way of getting instant messages out to patients. Planning a flu jab clinic? Post the date on Facebook together with info on how to book an appointment. Closing early for staff training next week? Use Facebook to let your patients know. Whether you’re telling patients about what’s going on in the