Whether you use this social media platform for connecting with suppliers, keeping an eye out for new job opportunities or joining forums for advice sharing, as a business professional it’s worth being present (and relatively active) on LinkedIn. Many individuals join the service and never get much further than updating a few personal details, though.

How do you reach your audience when you have news to share – newsletters by email? Signs in the waiting room? In an era where contact time is compromised and the patient-doctor relationship is under threat, what can you as a practice manager do to reinforce the sense of wraparound care your surgery wants to