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Author Archives | Kara Skehan

Kara Skehan

Front-line friend to primary care. Champion of common sense and ‘reyt’ simple words. Kara is a healthcare marketing specialist from Sheffield and working UK-wide.

Negative patient reviews: How to handle a potential minefield

Negative patient reviews: How to handle a potential minefield

Finding it hard to respond to negative patient reviews? Here are a few tips from Yorkshire Medical Marketing to get a positive outcome for your practice. After a long day of juggling a phone that never stops ringing, a long line of patients and not enough appointments to go around, you’d probably prefer to stick…

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Communication in your waiting room – Five secrets from a behavioural expert

February 14, 2019, by in News 2 Comments

By Kara Dudley When was the last time you just sat quietly for 30 minutes in your practice waiting room? (Don’t worry, I’ll wait a moment while you mop up the tea and stop laughing…) The four walls of your waiting room provide a treasure trove of opportunities to do the incredible – to drive down…

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Improving health literacy in GP practices

November 22, 2018, by in Health literacy, Patients 0 Comments

Improving health literacy in GP practices

By Kara Dudley “Enquire at Reception about Extended GP Access” or “Ask at Reception for an evening or weekend appointment” Which sounds better? Which is easier for your patient to understand? When you work in primary care, it can be all too easy to rely on the jargon that we all use on a daily basis.…

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Reducing DNAs and boosting efficiency for less than a box of Krispy Kremes

April 5, 2018, by in DNAs 4 Comments

(Time to read: 4 minutes) £162 million apparently. The financial cost of DNAs – accounting for an average of £108 for every single missed appointment. Getting to grips with DNAs can be the difference between your GP practice flatlining and being given a clean bill of health. Overcoming high DNA rates can help reduce costs…

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